On my way to a picnic, I came across a local high school band selling sub sandwiches, also known as hoagies. Signs and a tent announced the students’ mission. Like most people you can probably remember those fundraising days from your youth.

After handing the lanky teen my money, he handed me the sandwiches and a magnet.

He smiled and said, “Come back again.”

Puzzled, I wondered what kind of magnet came with a sub purchase.

After scanning the magnet, I thought brilliant.

In bold letters, I read:

Local Area High School Band Sub Sale Dates

A list of dates through May 2016 and location

Contact name and number

Here are three sales strategies from this simple magnet.

1. Promoting upcoming sale dates on a magnet the band would be top of mind. Most people place magnets on the refrigerator. Think how many times you open your refrigerator each day.
2. With the dates listed, the band built in the next step for future purchases. Having the contact name and number makes it easy for customers to plan purchases, as well as pre-order and special order subs.
3. Though one might think it’s only a magnet, it represents a year-long system to attract future sales and build a loyal fan base.

The strategic sales plan will bring more sub sales for the band and a key point everyone in business can adopt to close more sales.

Sales Retention Expert Mj Callaway pinpoints the gap in your sales conversations that can cost you a sale. As a speaker, sales trainer and author of three best-selling books, Mj is one call away from speaking at your next conference, meeting, or customizing a sales training workshop for your sales teams and non-sales staff. Contact Mj today at 724.396.4172 or Mj@RockMoreSales.com.